Unlikely allies are crowdsourcing funding and habitat to save the monarch butterfly

The monarch butterfly has a new chance at recovery, thanks to the launch of the Monarch Butterfly Habitat Exchange and inspiring commitments from early participants.

The Monarch Butterfly Habitat Exchange is an innovative market-based program dedicated to restoring and conserving high-quality monarch habitat on America’s private working lands. It’s been dubbed an ‘Airbnb for butterflies’ because it’s the only program of its kind that can open the vast untapped potential of large-scale farms and ranches to make habitat available for monarchs at an unprecedented scale and pace.

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